What is a Domain name?

I’m frequently asked what a domain name is and why a business who is starting their online journey needs one so I will try to explain in the easiest way…. Here goes.

What is a Domain name?

A domain name is something that you need in order to have a website live on the Internet. It’s the address of your website on the internet. For example, your website is your house and your domain name would be your house’s address.

A domain name is the address you enter into the search bar of your web browser when searching for something on the internet.


You will need to purchase a domain name from a company like GoDaddy, there are loads of businesses out there so shop around for the best deal.

How much does a domain cost to buy?

It varies depending on what company you choose to buy from and how long you buy your term for but it’s usually around $14.99 a year. Some companies will require you to register for a 2 year period. This then needs to be renewed at the end of the term to keep your website live.

How do I name my domain?

Keep your domain name as close to your business name as possible so customers can easily find you. Keep it short and sweet and as simple as possible.

You will need to see if the domain name you choose is available, you do this by searching via one of the many free search tools available. In your search bar enter ‘check domain name”.

Should I choose a .com or a .com.au extension?

If you’re a local business or you only serve customers in Australia then I highly recommend that you purchase a .com.au extension this then makes it plainly obvious that you are an Australian company to your customers. To register a com.au domain you must be an Australian registered company; or trading under a registered business name in any Australian State or Territory; or an Australian partnership or sole trader. You will need your ABN to register.

If you’re selling to overseas clients or you want to expand your customer base then a .com is a better option.

So there you have it.  If you want a website for your business you will need a domain.

If you have any questions or need any help with the purchase of your domain please do not hesitate to contact me.

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