Poisoned Cherry band — Lake Macquarie rock band website designed by Full Circle Creative
Case Study

From local band to
page one visibility.

How a Lake Macquarie rock band got a professional website, a working online merch store, and page one Google rankings — built by Full Circle Creative.

Client Poisoned Cherry
Industry Music & Entertainment
Location Lake Macquarie, NSW
Website Design Online Shop SEO Copywriting Branding Support Mobile Optimisation
Page 1Google ranking for
targeted local keywords
7Pages built — fully
structured for SEO
LiveOnline merch store with
cart, checkout & payments
100%Mobile-optimised
across all devices
The brief

More than a
band page.
A working business tool.

Most local bands rely entirely on social media — Facebook events, Instagram posts, maybe a Spotify profile. It feels like enough. But social platforms change constantly, algorithms bury content, and you never actually own your audience there.

Poisoned Cherry came to Full Circle Creative knowing they needed more. They're a serious upcoming Australian rock band, and they wanted a digital presence that reflected that — something that would hold up when venues, event organisers, and fans went looking.

A website gives the band control, authority, and a central place to drive traffic, bookings, and merch sales that social media simply can't.

What they needed

Help venues and event organisers quickly understand who they are
A simple, professional way to receive booking enquiries
An online merchandise store — with cart, checkout, and payments
A design that matched the band's raw, energetic personality
A site that worked properly on mobile devices
SEO-focused structure to rank in relevant local searches
Credibility as a serious, professional act — not just another band page
A platform they could build on as the band grows

Why it mattered: A booking enquiry that can't find you online doesn't happen. A venue looking for live entertainment types into Google — and if you're not there, someone else gets the gig. The band knew this. That's why they came to Full Circle Creative.

The design

Built to feel like
the band actually sounds.

The design direction needed to be dark, bold, and energetic — without looking amateur. The visual approach centred on a dark colour palette, strong photography, bold typography, and clean layouts that let the imagery do the talking.

The site structure was planned with both the user experience and search visibility in mind — every page exists for a reason, and every page is structured to be found.

Dark, high-energy design matching the band's identity
Home, About, Contact, Shop, Policies — full site structure
WooCommerce merch store with cart, checkout and payment gateway
Booking enquiry form — direct to the band's inbox
SEO-optimised page structure from day one
Mobile-first design — tested across every device size
Copywriting on every page — written in the band's voice
poisonedcherry.com.au
Poisoned Cherry website design — Full Circle Creative
The results

Page one.
Merch store live.
Business presence built.

Since launching, Poisoned Cherry has gained real visibility in Google search results for relevant local search terms — the kind of searches that come from venues, event organisers, and potential fans actively looking for live entertainment in the area.

Page one Google rankingsRanking for targeted local keywords — putting the band in front of venues and fans who are actively searching.
Live merch storeA fully functioning WooCommerce store — products listed, payments configured, orders going directly to the band.
Credibility beyond social mediaA professional website that holds up when a booker goes looking — not just a Facebook page and an Instagram account.
Strong foundations for long-term growthBuilt to scale — new gigs, products, press mentions, and media can all be added as the band grows.
Poisoned Cherry page one Google ranking — Full Circle Creative SEO
What the client said

"I would like to say a huge thank you to Kaz from Full Circle Creative — your knowledge, professionalism and support eliminated all the stress that building a website can cause. I couldn't be happier with the end results. I wouldn't hesitate in recommending Kaz from Full Circle Creative to friends and family."

PC
Poisoned Cherry
Lake Macquarie rock band
Want results like these?

Let's build something
that works for you.

Whether you're a band, a tradie, a health professional, or a small business owner — I build websites that look professional, rank in Google, and actually bring in enquiries. Book a free 15-minute chat and let's talk about what yours needs.

  • Kaz from Full Circle Creatives is fantastic Any questions I had, she was always so helpful and talked me throughout everything My webpage turned out just what I wanted and as soon as I’m up and running again after quick break, will get Kaz to have everything sorted again Wouldn’t go anywhere else Thankyou so much

    Deborah Feeney Avatar Deborah Feeney
    13/10/2022

    Kaz is so good! She is always available and sorts things out for her at the drop of a hat. Nothing has ever been too big a problem either, she really knows everything there is to know. I highly recommend Kaz and her services.

    Nic Scarce Avatar Nic Scarce
    13/10/2022

    Kaz at full circle creative has meet our expectations and beyond. I couldn't be more happy with the outcome of my new business website. They we there for me from start to finish. I would recommend using full circle to any of my friends and family. Thank you Kaz

    Jarrod Gillmer Avatar Jarrod Gillmer
    13/10/2023

    I would like to say a huge thank you to Kaz from Full Circle Creative, your knowledge meant, professionalism and support eliminated all the stress that building a Web can cause, I couldn’t be happier with the end results of my website. I wouldn’t hesitate in recommending Kaz from Full Circle Creative to friends and family.

    Karen Brown Avatar Karen Brown
    10/10/2024

My goal is to help people succeed online in the best way possible.

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