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How to Define Your Target Market

How to Define Your Target Market: A Simple Guide for Local Businesses

You’re doing incredible things in our community. But, let’s be honest, even the most fantastic product or service needs the right audience to truly shine. Defining your target market is like using a magnifying glass to focus sunlight: it’s powerful and can ignite sparks! Today, we’re diving into the simple steps you can take to identify your audience.

Understand Why a Target Market Matters

Before we start, let’s address the ‘why.’ Pinpointing your target market:

  • Saves Money & Time: Advertising becomes more cost-effective.
  • Boosts Sales: Tailored offerings appeal more to a specific audience.
  • Creates Loyal Customers: Addressing specific needs fosters trust.

Look at Your Current Customers

Examine who’s already buying from you. They can provide valuable insights:

  • Demographics: Age, gender, location, occupation, etc.
  • Purchasing habits: When and how often do they buy?
  • Feedback: Why do they love your business?

🔥 Action Step: Spend a week documenting this info. You’ll begin to see patterns!

Analyze Your Product/Service

Put yourself in your customers’ shoes:

  • List Benefits: What problems does your product/service solve?
  • Identify Potential Customers: Who faces these problems? Are they local parents, teens, professionals?

🔥 Action Step: Write down 3-5 key benefits of your product and match each with a type of customer.

Check Out the Competition

No, it’s not sneaky; it’s smart business! See who your competitors are targeting:

  • Online Research: Visit their websites and check customer reviews.
  • Offline Observation: Who shops there? What’s the general age and style?

🔥 Action Step: List three competitors and jot down their apparent target markets.

Segment and Specify

Now, using the data you’ve gathered:

  • Create Customer Profiles: For instance, “Sally, a 30-year-old local mom who loves organic products.”
  • Adjust Your Strategies: Maybe offer deals during school pick-up times or create content that appeals to organic-loving moms.

🔥 Action Step: Craft 2-3 detailed customer profiles. This makes marketing strategies more tangible and relatable.

Test and Tweak

This isn’t a one-time task. As your business grows and evolves, so will your audience:

  • Run Short Campaigns: Test your strategies on different segments.
  • Collect Feedback: Ask customers how they heard about you.
  • Analyze and Adjust: If something’s not working, pivot!

🔥 Action Step: Choose one marketing strategy, like a local Facebook ad campaign, aimed at one customer profile. Track its success for a month.


Defining your target market might sound like corporate jargon, but it’s just about understanding people – specifically, those lovely locals who’ll most benefit from what you offer. Take the time, do the work, and watch as your local business builds stronger, deeper connections with our community.

Remember, it’s not about reaching everyone; it’s about reaching the right ones. And trust us, they’re out there waiting to discover all the awesome things you have in store! 

How To Define Your Target Market

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Kaz Wolter

Hey there, I'm Kaz Wolter, your friendly neighbourhood web designer. I've been tinkering with websites since forever (or at least since dial-up internet was a thing).

I call the beautiful shores of Lake Macquarie, NSW my home. When I'm not glued to my computer screen, you'll find me sipping coffee like it's going out of style, chasing my dog around the backyard, and occasionally pretending I'm a culinary genius (results may vary).

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